A reveiw written in 1966 on the amazing Biba!

19-21 Kensington Church Street, W.8

'This is the most fantastic boutique in London, and no visitors to this capital city must forget a trip to BIBA. As you go in, to the throb of pop music, it has the appearance of an Aladdin's cave - rails, hatstands, huge Victorian polished furniture, the floor all piled high with beautiful exotic clothes of all descriptions. Attending this magnificent scene is a collection of lovely girls in the shortest skirts to be seen in London, and they are there to take your money ( steady, man).

Money is not something you discuss at BIBA actually because the prices are amazingly low. Dresses from 3 guineas (day) to 5 guineas ( long evening), berets 9/-, hats 19/6, trouser suits around £8 and so on. All clothes are exclusive to BIBA. which is really a pocket store; they make wigs to order, stock fabulous feathered boas, shoes,handbags and lingerie, and have hundreds of accessories in multi- coloured piles on Victorian dressing tables. The place is dark, spotlit, exciting and very modern....'

Get Dresses - a useful guide to London's Boutiques

Forward by Mary Quant edited by Millicent Bultitude

I think it sounds like heaven:)

Vintage Search: